Creator’s Corner
Creators’ Corner is SEED Ambition’s learning platform, bringing together thoughtful conversations and learning sessions with experienced founders, professionals, creatives, industry experts and business leaders across different industries and areas of expertise.
Led primarily through conversations hosted by Andrea Iyamah Nehikhare, alongside selected sessions hosted for SEED Ambition by other contributors, these conversations explore practical lessons, honest reflections and firsthand experiences around branding, leadership, storytelling, product development, entrepreneurship, consumer experience, business growth and the realities of navigating both personal and professional growth over time.
Designed for people building across business, creativity and professional life, Creators’ Corner supports clearer thinking, stronger decision making and more intentional growth through learning that feels grounded, relatable and shaped by real experience.
Creator’s Corner Conversations
Sarah Diouf
Founder of Tongoro
Topic: Beyond Business, Building A Brand
Sarah Diouf reflected on what it truly means to build a brand that goes beyond products and visibility. From identity and cultural storytelling to long term relevance, she shared thoughtful insights on building something people genuinely connect with.
Ade Hassan
Founder of Nubian Skin
Topic: Product Inspiration and Development
Ade Hassan shared honest insights into the process behind developing products with purpose and depth. She spoke about inspiration, representation, and the importance of creating from a place of truly understanding who you are building for.
Josef Adamu
Founder & Creative Director, Sunday School Creative
Topic: The Visual Art of Storytelling
Josef Adamu spoke about storytelling through the lens of visual identity, emotion, and perspective. He shared how thoughtful creative direction and intentional imagery shape the way stories are experienced, understood, and remembered.
Ozinna Anumudu
Founder, Ozinna Dot Com
Topic: State of The Industry: #BuyNigeria Understanding Consumer Brand Retail Experiences
Ozinna Anumudu unpacked the evolving relationship between Nigerian consumers and homegrown brands. She reflected on retail experiences, consumer behaviour, and the realities shaping buying culture within the industry.
Nisha Kanabar
Founder, Industrie Africa
Topic: Going Global - Preparing Your Fashion Brand For Online Retailers
Nisha Kanabar shared insights into preparing fashion brands for international visibility and online retail partnerships. The conversation explored what brands need beyond creativity alone, from positioning to genuine readiness for global expansion.
Conversations From SEED AMBITION Seminars
Keke Hammond
COO, Flytime Fest
At SEED Woman Seminar Season II, Keke Hammond shared honest lessons from years of operating at high capacity within one of Africa's leading entertainment platforms. Her conversation explored leadership, vision, and the importance of learning to grow while carrying responsibility and ambition at once.
Nkiru Achukwu
Founder & Creative Director, Zephans And Co
At SEED Woman Seminar Season II, Nkiru Achukwu opened up about the realities behind building and sustaining a fashion brand within Nigeria's evolving industry. She reflected on navigating uncertainty and understanding growth beyond social visibility, offering guidance for founders building with longevity in mind.
Mrs Adenike Ogunlesi
Founder & CRO, Ruff ‘n’ Tumble
During SEED Ambition Seminar Season III, Mrs Adenike Ogunlesi shared powerful reflections from the decades long journey of building Ruff 'n' Tumble into Nigeria's foremost children's wear brand. She spoke candidly about resilience, discipline, and the emotional realities of evolving through different seasons of entrepreneurship and life.