Creator’s Corner
Creators’ Corner is SEED Ambition’s learning platform, bringing together thoughtful conversations and learning sessions with experienced founders, professionals, creatives, industry experts and business leaders across different industries and areas of expertise.
Led primarily through conversations hosted by Andrea Iyamah Nehikhare, alongside selected sessions hosted for SEED Ambition by other contributors, these conversations explore practical lessons, honest reflections and firsthand experiences around branding, leadership, storytelling, product development, entrepreneurship, consumer experience, business growth and the realities of navigating both personal and professional growth over time.
Designed for people building across business, creativity and professional life, Creators’ Corner supports clearer thinking, stronger decision making and more intentional growth through learning that feels grounded, relatable and shaped by real experience.
Creator’s Corner Conversations
Sarah Diouf
Founder of Tongoro
Topic: Beyond Business, Building A Brand
In this conversation with Andrea Iyamah Nehikhare, Sarah Diouf reflected on what it truly means to build a brand that goes beyond products and visibility. From identity and cultural storytelling to long term relevance and intentional positioning, she shared thoughtful insights on building something people genuinely connect with and remember.
Ade Hassan
Founder of Nubian Skin
Topic: Product Inspiration and Development
Ade Hassan shared honest insights into the process behind developing products with purpose and depth. The conversation explored inspiration, representation, intentionality and the importance of creating from a place of understanding the people you are truly building for.
Josef Adamu
Founder & Creative Director, Sunday School Creative
Topic: The Visual Art of Storytelling
Josef Adamu shared on storytelling through the lens of visual identity, emotion and perspective, sharing how thoughtful creative direction and intentional imagery can shape the way stories are experienced, understood and remembered.
Ozinna Anumudu
Founder, Ozinna Dot Com
Topic: State of The Industry: #BuyNigeria Understanding Consumer Brand Retail Experiences
In this thoughtful industry conversation, Ozinna Anumudu unpacked the evolving relationship between Nigerian consumers and homegrown brands, sharing reflections around retail experiences, consumer behaviour, perception and the realities shaping the buying culture within the industry.
Nisha Kanabar
Founder, Industrie Africa
Topic: Going Global - Preparing Your Fashion Brand For Online Retailers
Nisha Kanabar shared valuable insights into preparing fashion brands for international visibility and online retail partnerships. The session explored what brands need beyond creativity alone, from positioning and presentation to readiness for global opportunities and expansion.
Conversations From SEED AMBITION Seminars
Keke Hammond
COO, Flytime Fest
At the SEED Woman Seminar Season II, Keke Hammond shared honest lessons from years of operating at high capacity within one of Africa’s leading entertainment platforms. Her conversation explored leadership, vision, decision making and the importance of learning how to grow while carrying responsibility, pressure and ambition at the same time.
Nkiru Achukwu
Founder & Creative Director, Zephans And Co
Through a deeply relatable conversation at the SEED Woman Seminar Season II, Nkiru Achukwu opened up about the realities behind building and sustaining a fashion brand within Nigeria’s evolving industry. From navigating uncertainty and consistency to understanding growth beyond social visibility, her session offered thoughtful reflections for founders trying to build with longevity in mind.
Mrs Adenike Ogunlesi
Founder & CRO, Ruff ‘n’ Tumble
During the SEED Ambition Seminar Season III, Mrs. Adenike Ogunlesi shared powerful reflections from the decades long journey of building Ruff ‘n’ Tumble into Nigeria’s foremost children’s wear brand. Beyond business milestones, she spoke candidly about resilience, self development, discipline and the emotional realities of continuing to evolve through different seasons of entrepreneurship, leadership and life itself.
Learn Through Shared Experience
Creators’ Corner continues to grow as a space where ambitious people can learn through practical lessons, honest conversations and firsthand experiences shared by people who have spent years building, navigating growth and evolving through the realities of the journey themselves.